Celebrities including Melanie C, Nicola Adams, Gillian Anderson, Dame Arlene Phillips and Greg James have teamed up with charity MQ: Transforming Mental Health to support its We Swear campaign.

The campaign aims to highlight the need for more funding towards mental health research, and urges the public to show that they 'give a **** about mental illness' in young people by using the hashtag #WeSwear. Cynthia Joyce, CEO at MQ, commented 'Enough is enough. Too many young people are experiencing the frustration, pain and uncertainty of mental illness. It is not an inevitable part of life. And it is certainly not acceptable.... Through research we can get to grips with this growing crisis in young people's mental health - and build progress towards much-needed hope for everyone affected'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.